Italian Luxury Brand to Dress John Legend for Tour

Italian luxury brand Gucci is set to design on-stage wardrobe for American singer-songwriter John Legend.

Legend a nine-time Grammy award winner hits the road for his  “Summer Love” tour this July and August donned in Gucci from head-to-toe.

Frida Giannini, the creative director of Italian luxury label Gucci, has created a bespoke wardrobe including suede and leather bomber jackets, as well as some classic sartorial suits for the star. Not only will Legend be outfitted in Gucci, his band is set to be wrapped in Gucci gear as well.

Legend is opening Saturday at the Rock Werchter Festival in Belgium, “Summer Love” will take Legend through 19 cities across Europe and Asia, ending with a series of concerts in Japan.